Radio is continuously evolving, expanding, and connecting with listeners through different media platforms. Radio stations connect with listeners over their broadcast airwaves, live streaming, their website, social media, and on mobile devices. Each platform provides the opportunity to bring value to your listeners, your sponsors, and your station. With ever growing mobile media consumption rates, it’s time your radio station captures the growing mobile media markets, with a mobile app designed to help you interact and engage with your audience.
Of course, the value proposition for any media company is providing a platform that keeps their audience engaged. While the music genre is important and helps to identify your target audience, radio listeners don’t just tune in for music, they can get this anywhere. Radio listeners tune in for the radio experience: music, news, weather, entertainment, information about their local region, and more. Radio is so much more than just music, and your mobile app should be too.
Your mobile app needs to provide more than just a live stream and alarm clock, it needs to be a valuable, interactive media platform. JOTA Radio Apps provides a fast, responsive mobile app that is easy to use, update, and manage. It also provides a full set of features designed to engage your audience, and keep them connected with your mobile app. At an amazing price of only $35/month, radio stations can provide a great mobile experience, at a price that can be easily monetized for profit.
Provide more value for listeners by offering a mobile app that provides a full set of features designed to complement your on-air show: Live stream, podcasts, news feeds, weather, events, trivia game, push notifications, loyalty coupons, audio recorder, and more. With a full set of features designed to complement your on-air show, you can find a lot of creative ways to create a bridge between your on-air show and your mobile app. Listeners can be directed from your broadcast show to your mobile app for more information about news stories, local events, on-demand podcasts, to play trivia games, find venue locations, and more. Numerous features are available to pull your audience in, but you can also use push notifications to send outbound (push marketing) information directly to your listener’s phone. You can use push notifications to inform listeners of breaking news alerts, local events, great deals at local businesses, and more. We give listeners several reasons to open your mobile app.
One of the most important features in your mobile app is the advertising platform. Provide more value for advertisers by ditching the played out pay-per-click banner click ads, which only generates pennies for the small to midsize station. The small to midsize station needs and advertising platform designed to feature your local sponsors, because this is your bread and butter. Ad clicks shouldn’t cause your listeners to immediately exit your app. This doesn’t provide a good user experience. Let listeners consume a quality ad without having to leave your app. Picture a smooth scroll window that slides up to display your sponsors information in a full screen, and your listener has never left your app. You should be able to include an image, title, descriptive text, and call to action link. If users don’t want to take action, they’ve still consumed the content of the ad, but can click to close the window without exiting your app. Of course they can follow the call to action, but it won’t be forced or accidental. Once again, think about value for your listeners, your sponsors, and your station.
Pricing is important and great tech doesn’t have to be expensive. The main point of any media platform is to provide a valuable experience that can be monetized for profit. Create more value for your station by offering a better experience for listeners, a better advertising platform for sponsors, at an incredibly low price point of only $35/month for your station. Sell a single advertising spot for only $50/month and you’re already showing a profit. Sell more spots, and the profit margin increases.
Radio is so much more than just music, and your mobile app should be too. Let listeners find information about local events, read news feeds, play trivia games, receive notifications, and more, from the convenience of their mobile devices.
Mobile apps are a new media platform for your station and should be treated as such. Let listeners engage with your station even when they aren’t connected to your broadcast airwaves. Provide quality ad space that your reps can sell. Create a new media platform for your radio station with help from JOTA Radio Apps.